“Every new building means more hires.”
Headcount grows with units. Margin per unit doesn't.
Operations advisor for short-term, mid-term and flex living operators
Scale units.Not headcount.Not chaos.
For operators with 50 to 1,000 furnished units. I fix the operations that break as you grow, and turn 30+ night stays into a B2B channel.
30 minutes on your portfolio. No pitch deck. If I can't help, I'll say so.
Operator since 2013 · Miami & Madrid
Step 1 of 3
Where does it hurt most?
- Working in relocation and rental housing since
- 2013
- Rental units brought to market
- 90,000+
- Countries: UAE, US, UK and Europe
- 12
- Miami-Dade Beacon Council, 2025
- Keys to Miami-Dade
Sound familiar?
“Our operations live in spreadsheets and in two people's heads.”
PMS, channel manager, cleaning and owner reporting don't talk to each other, so your team fills the gaps by hand.
“We depend on Airbnb and Booking.”
Mid-term guests probably book with you already. Nobody is selling to the companies, universities and relocation firms that send them.
Built for operators, not individual hosts.
For
- Short-term, mid-term and flex living operators with 50 to 1,000 units
- Rental and travel startups that already process bookings or leases
Not for
- Fewer than 30 units
- Hotels
- Companies looking for a report to file away
Three ways to start
Fixed scope, a result you can measure. Most operators start with the diagnostic.
Start here
Operations Diagnostic
For operators who feel every new unit costs more to run, but can't say exactly where.
Learn moreMid-Term Revenue Channel
For operators who want 30+ night stays to be a channel, not an accident.
Learn moreScale Operations
For operators whose processes and tools no longer keep up with the portfolio, or who are opening a new city.
Learn moreAfter a project, I can stay on as fractional COO to lead execution, a few days a month.
We agree scope and fees after a first call.
Built in practice
- 2013Started in corporate relocation in Madrid. Learned where mid-term demand comes from.
- 2022Built a mid-term rental and mobility platform for institutions, owners and relocated people.
- 2024Opened the US headquarters in Miami and entered the UAE with around 1,000 rental homes to market. Best International Startup, Comunidad de Madrid.
- 2025Launched property management software for mid-term rentals. Keys to Miami-Dade County.
- TodayAdvising furnished rental operators and rental startups in the US and Spain.
Writing in
How I work
The goal isn't a better strategy deck. It's an operation that needs fewer people per unit.
- 1
Map
Cost, hours and handoffs per unit. Where the work really goes.
- 2
Design
Processes, owners, systems and a few KPIs: units per person, occupancy, length of stay, turnover cost.
- 3
Build
PMS workflows, automations and AI agents with human approval, SOPs. Built with your team.
- 4
Hand over
Your team runs it. I step back.
The goal is that you stop needing me.
Questions
Is this right for my size?
It works best from 50 to 1,000 units. Under 50, a few fixed processes usually beat a project, and I'll tell you which ones on the call.
Do you replace my ops lead?
No. I build the system with your team and hand it to your ops lead. If you don't have one yet, I help you define and hire the role.
Do I need to change my PMS?
Usually not. I work with the tools you have and suggest changes only when a process needs them.
Short-term, mid-term or flex living?
All three. Most operators I talk to run a mix, and the work is deciding which unit goes where.
Where do you work?
US and Spain, in English and Spanish. Based between Miami and Madrid.
How do we start?
A 30-minute call about your portfolio. If there's a fit, the usual first step is the Operations Diagnostic.
Operator first.
I didn't start as a consultant. I started by building and running rental and relocation businesses.
I've built teams across Latin America, Europe and the US, fixed broken processes, sold to companies and universities, launched software and opened operations in five countries.
Today I work with a few furnished rental operators and rental startups at a time, in the US and Spain.
More about meLet's find what's capping your portfolio.
Tell me where it hurts. If I can help, we'll book a call. If I can't, I'll say so.